Johnson & Johnson’s diabetes division, LifeScan, hired Finch Media to support their upcoming product launches with health care practitioner (HCP) marketing. This included creating creating HCP-facing sales materials, training the sales team and creating and executing an HCP-targeted marketing plan. This also included conducting advisory board sessions with health care providers in order to improve the roll-out of the company’s new blood glucose meter, by incorporating their feedback into the sales collateral for launch.
The new blood glucose meter launches were great successes with high HCP adoption across the US and Canada. The sales teams also felt confident with a suite of tools, including brochures and educational tools, they needed to sell-in the product with doctors, diabetes nurse educators, and dieticians. Meeting with health care providers provided the company with valuable insights that improved the launch roll-out launch materials.