With decades of experience and deep expertise in health, life sciences, and biotech, we’re able to take complex health messages and translate them into effective strategies to make an impact. We specialize in reaching diverse audiences with health related communications needs – ranging from broad-based consumer outreach to specialized health care practitioner advocacy.
Our approach to health communications is deeper than just storytelling. We build custom plans to help you understand, meet and exceed the demands of every audience group, from health care professionals to patients, on your radar.
When supporting organizations with their health-focused communications and marketing strategies, we take a deep-dive into what you do, and then craft a holistic and informed marketing, communications, and public relations strategy that effectively aligns with your vision and reaches your target audiences effectively and efficiently.
The Finch approach is also deeper than just storytelling. We build custom plans to help you understand, meet and exceed the demands of every audience group. We work with you to evaluate the competitive landscape and the environment and develop a plan that includes the appropriate tactics to set you apart. We ensure you are reaching the right audiences by engaging them in a variety of ways with a compelling story.
Content is king, especially to connect with audiences in a health care or life science context. With the ever-changing, fast pace of content consumption these days, high-quality, accessible, and engaging writing is more important than ever.
We specialize in creating customized, well-researched, written pieces to help achieve your communications objectives, including speeches, press releases, blogs, articles, fact sheets, newsletters, website content, Q&As, brochures, op-eds, and more.
We know that effective executive communication does more than just deliver messages. It helps elevate business and sector leaders to the next level of visibility, vision, and respect in their industry and community.
It also ensures that executives are bringing new and engaging ideas to the right audiences and helps enhance the way these stakeholders perceive an organization. Thought leadership involves creating and executing a strategy around media relations, panels, speaking engagements, and awards.
When it comes to issues management and crisis communications, we understand how stressful and potentially reputation damaging a crisis can be to an organization.
Through our decades of experience leading organizations through unforeseen critical situations across many industries, we have honed our skills to guide you every step of the way through environmental scanning, media training, material creation, media monitoring and responses, with our dynamic approach to crisis and issues management.
In regards to any public relations strategy, we know that employees make the best brand ambassadors. We also recognize that internal audiences are just as important as external ones, if not more so. Fortunately, we have experience in generating engaging internal communication campaigns, both as one-offs and as part of larger communication plans.
We also have experience working with change management teams and human resource partners to create tools and deliver key messages to internal stakeholders, as well as keep staff up-to-date about company news and employee success stories.
In today’s ever-changing media environment, it’s important for health organizations to have meaningful relationships with news and industry outlets, journalists, influencers, and media personalities. A good media or influencer relations strategy can enhance and complement a public relations strategy by ensuring your message is amplified and heard by your audience.
Effective media or influencer relations involves a well-researched media or influencer list, a well-crafted pitch, and timely media and influencer outreach. It also involves having well-trained spokespeople who can effectively deliver the organization’s key messages. We create strategic media relations initiatives that tie to your business strategy and boost awareness with your target audience.
As part of an effective media relations strategy, it’s important that your key spokespeople are media trained and ready and confident to deliver key messages to the media and stakeholders. Our professional Media Training provides you with the essential knowledge and skills to help you confidently communicate your health communication goals.
Our Media Training will help you to easily navigate through interviews, ensuring that you’re always in control of the conversation and delivering key points effectively. As former journalists and company spokespeople, our media coaches will help you to easily navigate through interviews, ensuring that you’re always in control of the conversation and you’re delivering key points effectively. A media training session involves reviewing theory, techniques by medium, and practice sessions with assessment reports. Attendees leave the sessions feeling prepared to give successful interviews with any media type.
Social media is accessible, instantaneous, and modern. This is now a staple in public relations in the ever-changing digitalized world that can reach important audiences and communicate your brand. It can also assist to keep key stakeholders informed and make online connections with key opinion leaders.
We can help you and your team create a social media plan, a content calendar, create content, and an execution plan. We can also support with social listening or provide social media training to your team.
We have a wealth of experience generating engaging corporate and change management communication programs, both as one-offs and as part of larger communication plans.
Keeping stakeholders, including customers, partners, investors, and staff up-to-date about company news, employee success stories, and/or internal changes is paramount to keeping your people inspired, motivated, and engaged. This could include speaking engagements, quarterly releases, thought leadership pieces, newsletters and internal communications vehicles. We also recognize that stakeholders make the best brand ambassadors.
Award strategy and applications can complement any thought leadership strategy. They can help elevate business and sector leaders to the next level of visibility, vision, and respect in their industry and community. It also helps executives gain influence as trusted sources of information.
An effective award strategy maps out the awards that make sense for your organization and executive team and complements your communications and thought leadership objectives. Award applications are crafted to elevate the organization and team and build on previous applications to tell a cohesive story.
Every story is unique. Finch’s health communications experts will work to understand your organization’s goals, vision, and values. Then we will curate and execute a customized campaign that makes real connections, drives results, and has a lasting impact.