Case Study
Down syndrome BC
The Ask
Down syndrome BC (DSBC) needed to raise public and media awareness around the BC Coroner’s Inquest into the death of Florence Girard, a woman with Down syndrome who died while under care. The goal was to draw attention to systemic gaps in the health and social care system, ensure respectful and accurate coverage, and amplify calls for change.
Results
Finch Media partnered with DSBC to provide strategic communications support at a critical time. The Finch team delivered:
- Key message development to ensure clarity, consistency, and impact in public-facing communications
- Opinion editorial guidance to help DSBC frame their perspective and engage with media respectfully and effectively
- Media relations strategy and counsel to the president of DSBC, Tamara Taggart
- Targeted outreach to local and national news outlets to generate coverage and public interest
Finch acted as both strategic advisor and media liaison, supporting DSBC through a high-profile and emotionally sensitive moment.
The story generated widespread media attention, resulting in:
- 1,313+ media mentions
- Coverage across 274+ unique media outlets
- National coverage from Yahoo Canada, MSN Canada, World News, CTV, Global, CBC The Canadian Press, and more
