Case Study

Cadillac Canada

The Ask

As part of Canada’s 150 celebration and Cadillac’s Dare Greatly campaign, Cadillac Canada enlisted the help of Finch Media public relations firm to create a memorable experience for diners at Tojo’s by surprising anyone who dined at the restaurant with a complimentary meal. Chef Tojo also created a custom “Cadillac Dare Greatly” sushi roll for the event.



Vancouver PR agency, Finch Media, partnered with Cadillac’s Toronto agency to generate interest among media and influencers and to invite them to experience the Cadillac’s Dare Greatly Canada 150 campaign firsthand, generating hundreds of thousands of impressions through social media and traditional media.