Case Study

Petcurean Pet Food

The Ask

Petcurean, a premium pet food company, asked Finch Media to help increase their media exposure and develop strategic relationships with key influencers across North America in the pet food category in order to increase awareness.



Through media and influencer relations, Finch Media has been able to increase Petcurean’s exposure by securing hundreds of thousands of media impressions.

One key component of this campaign involved Finch Media raising the profile of one of Petcurean’s senior pet nutritionists, positioning her as an industry leader and expert in her field.

This campaign resulted in coverage on CKNW’s Simi Sara Show, CKNW’s Charles Alder Show, CBC Radio Toronto, Global News National, the HuffPost as well as other online publications.