About Us

Finch Public Relations and Communications works with organizations and individuals across multiple sectors and industries to position them as thought-leaders and experts in their respective fields. Building on decades of diverse experience in PR and Strategic Communications – ranging from education to entertainment, and automotive to consumer-packaged goods – our team is uniquely positioned to help clients identify, develop and deploy their most compelling stories.

Our Philosophy

At Finch Media, we are a values-driven organization and this extends to the clients we choose to work with. We want to tell stories about great companies doing great things to make the world better, not spinning. This means, we carefully screen any clients who request our services to ensure that they are aligned with our core principles of diversity, inclusivity, sustainability, and good corporate stewardship. Good story telling starts with having a great story to tell, which is why we work with companies that are aligned with our values. As a female-led company, we also look to support other female-led organizations, or those led by other underrepresented groups, when choosing our suppliers.

The Story Behind our Name

Many people ask why we chose the name Finch Media for our public relations agency. The reason is that while finches might be small and unassuming, they are mighty. Finches have beautiful and often elaborate songs that they share as a way to tell each other stories. Finches are also adaptable, which is why Charles Darwin studies them to develop his theory of evolution.
Our agency may be small but we are skilled communicators and story-tellers and highly adaptable, able to pivot quickly and effectively to serve our clients needs.

Meet The Team

Finch Media is comprised of a highly effective team of public relations, marketing, and communications experts ready to support your organization’s needs.

  • Kylie McMullan

    PR Firm Principal

    Kylie has a strong background in public relations and marketing, stemming from her experience both client side with Johnson & Johnson and Nature’s Path Organic Foods, and in agency, working on accounts such as Celestial Seasonings, Happy Planet Juice, BC Women’s and Children’s Hospital, and Sandman Hotels.

    Kylie is also an Instructor of Public Relations for Simon Fraser University and the co-author of the first Canadian-based public relations textbook, Canadian PR for the Real World. Kylie has a Post-Graduate Certificate in Public Relations from Humber College, a Masters of Business Administration from Simon Fraser University and her Advanced Project Management Certificate from Stanford University. She is also completing her PhD in Industrial Management and Economics from KTH Royal Institute in Stockholm, Sweden.

    Kylie was recently inducted in Marketing News Canada’s Marketing Hall of Fame and was selected as BIV’s 2018 Top Forty under 40 and was nominated as a YWCA Woman of Distinction in the Business and Professions category. Her thought-leadership work has appeared in The Globe and Mail, BC Business, the Daily Hive and The Georgia Straight. Her agency, Finch Media was nominated by the YWCA as an Outstanding Workplace in 2019.

  • Julia Smith

    Managing Director

    Julia has more than 15 years of hands-on experience in the communications field. With a background in journalism, she provides guidance in many areas, including key message development, issues management, strategy and planning, speech writing, media and blogger relations, website management, video work and writing and editing for publication.

    Julia’s background includes working at one of Western Canada’s leading PR firms, Johnson & Johnson, an up-and-coming biopharmaceutical, the Vancouver Board of Trade and a local publishing house. A notable time in Julia’s career involved crisis communications work relating to the international Ebola humanitarian crisis. When she is not working, Julia enjoys spending time with her husband and three young children.

  • Cathy Fitzgerald

    Digital Lead

    Cathy is graduate of Dublin City University, and is an experienced marketing strategist. Cathy focuses on increasing the value of organizations through traditional and digital marketing channels, including search engine optimization and search engine marketing.

    Equipped with a diverse set of skills and adept at tailoring marketing messages to a variety of audiences, Cathy has considerable experience across industries including healthcare, technology, oil and gas, retail and marketing organizations.  Knowledgeable and skilled at driving website traffic and increasing brand exposure across multiple online and offline channels, Cathy provides the right mix of strategy foresight and execution activities to elevate your marketing.

  • Krystal Wiggins

    Account Manager

    Krystal has 10 years of experience working in communications with the last five years spent specializing in public relations and social media strategy since completing her Certificate in Public Relations from SFU in 2014, in addition to her BA, also from SFU.

    Over the years, she’s had the chance to work across a range of different industries both in-house for companies like the Vancouver Canucks and Seaspan Ship Management, and client-side with clients including Science World, Famoso Neapolitan Pizzeria, Smash + Tess, and Crocodile Baby Store. Krystal’s passion lies in working with local and socially-responsible businesses to help tell their stories.

    When she’s not working, Krystal enjoys spending as much time as she can outdoors with her family, which includes her husband and two young children.