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Phone: 778.877.3186

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Kylie McMullan Canadian PR Agency Principal

Kylie McMullan
PR Firm Principal

Kylie McMullan is the principal at Finch Media. Her background in public relations and marketing is informed by comprehensive experience both client side with Johnson & Johnson and Nature’s Path Organic Foods, and in agency, working on accounts such as Celestial Seasonings, Happy Planet Juice, Bootlegger, and Sandman Hotels. 

Kylie also teaches Public Relations for Simon Fraser University and Marketing for BCIT and is the co-author of the first Canadian-based public relations textbook, Canadian PR for the Real World. 

Kylie has a Post-Graduate Certificate in Public Relations from Humber College, a Masters of Business Administration from Simon Fraser University and an Advanced Project Management Certificate from Stanford University. She is currently completing her PhD in Industrial Management and Economics from KTH Royal Institute in Stockholm, Sweden.

Kylie was nominated as a YWCA Woman of Distinction in the Business and Professions and as one of Business in Vancouver’s Top forty under 40 category.


Julia Smith Canadian PR Agency Managing Director

Julia Smith
PR Firm Managing Director

Julia has more than 15 years of hands-on experience in the communications field. With a background in journalism, she provides guidance in many areas, including key message development, issues management, strategy and planning, speech writing, media and blogger relations, website management, video work and writing and editing for publication.

Julia’s experience includes working at one of Western Canada’s leading PR firms, Johnson & Johnson, an up-and-coming biopharmaceutical company, the Vancouver Board of Trade and a local publishing house.

A notable time in Julia’s career involved crisis communications work relating to the international Ebola humanitarian crisis. When she is not working, Julia enjoys spending time with her husband and three young children.


Cathy FitzGerald
Digital Lead

Cathy is graduate of Dublin City University, and is an experienced marketing strategist. Cathy focuses on increasing the value of organizations through traditional and digital marketing channels, including search engine optimization and search engine marketing. Equipped with a diverse set of skills and adept at tailoring marketing messages to a variety of audiences, Cathy has considerable experience across industries including healthcare, technology, oil and gas, retail and marketing organizations.  Knowledgeable and skilled at driving website traffic and increasing brand exposure across multiple online and offline channels, Cathy provides the right mix of strategy foresight and execution activities to elevate your marketing.

Krystal Wiggins
Account Manager

Krystal has almost 10 years of experience working in communications, with the last five years spent specializing in public relations and social media strategy. She completed her Certificate in Public Relations from SFU in 2014 in addition to her BA, also from SFU.

Over the years, she’s had the chance to work across a range of different industries both in-house for companies like the Vancouver Canucks and Seaspan Ship Management, and agency-side, with clients including Science World, Famoso Neapolitan Pizzeria, Smash + Tess, and Crocodile Baby Store. Krystal’s passion lies in working with local and socially-responsible businesses to help tell their stories.

When she’s not working, Krystal enjoys spending as much time as she can outdoors with her husband and two young children.

The Story Behind our Name

Finch Media - Vancouver PR Agency - Spread the Word - Create Meaning

Many people ask why we chose the name Finch Media for our public relations agency. The reason is that while finches might be small and unassuming, they are mighty.  Finches have beautiful and often elaborate songs that they share as a way to tell each other stories. Finches are also adaptable, which is why Charles Darwin studies them to develop his theory of evolution.

Our agency may be small but we are skilled communicators and story-tellers and highly adaptable, able to pivot quickly and effectively to serve our clients needs.

The Finch Media Creates Grant

PR Firm Vancouver

Passionate about the arts and community, in 2018, Finch Media created the Finch Media Creates grant that supports emerging artists and creators from BIPOC communities. In 2019, the grant supported the Scarborough Episodic Directing Program, which has the mandate of providing paid shadowing opportunities for two Black, Indigenous and people of colour (BIPOC) directors on the critically-acclaimed CBC show In the Making. In 2020, the grant is supporting a COVID-19 relief fund for BIPOC artists based in BC and the BIPOC created web series Next Stop.

Community Love

At Finch Media PR firm, we are committed to giving back to the community we call home. We proudly support community initiatives that champion youth, women, and the arts, such as:

– Covenant House Vancouver
– The United Way
– The Vancouver Art Gallery
– The YWCA

Finch Media was also proud to produce the short documentary “World Famous Gopher Hole Museum”, which premiered at the Toronto International Film Festival, screened at the Vancouver International Film Festival, and was nominated for a Canadian Screen Award.

Our Clients

At Finch Media, we are a values-driven organization and this extends to the clients we choose to work with. We want to tell stories about great companies doing great things to make the world better, not spinning. This means, we carefully screen any clients who request our services to ensure that they are aligned with our core principles of inclusivity, sustainability, and good corporate stewardship.

A Few Of Our Great Clients

Consumer Packaged Goods:

Happy Planet

Earth’s Own

Petcurean Pet Food

Beringer Wines

Saul’s Good Gifts


Johnson & Johnson

Specialists of BC

Quark Venture Inc

Phyton Biotech

CVM Medical

Light AI

Yukon Government

Life Sciences BC

Fashion & Beauty:



NexJ Systems


Built for this Baby


Goethe Institut

Plastic Bank


Cadillac Canada

Destination Auto Group


Spare Labs


Vancouver School Board

VSB Summer School

VSB Adult Education

Vancouver Learning Network


Thunderbird Entertainment

Atomic Cartoons

Great Pacific Media

Elevator Strategy

Quiet Ghost Productions

Marketing Mavens Collective

Next Stop

Scarborough Pictures

Press For Clients

Report on Business Magazine (Cover article)



The Atlantic

Fast Company

Business Insider

The Globe and Mail’s Leadership Lab

Report on Business

The Hollywood Reporter

Monte Cristo Magazine

Toronto Star

Thrive Global

Huffington Post

Global News

Vita Magazine

National Post