Destination Auto Group were looking to increase awareness in British Columbia about their unique partnership with Erin McLeod, the Canadian Women’s Soccer Olympic Medalist, and their work with the West Van Soccer Club to create a youth soccer program with the Squamish Nation in North Vancouver.
Destination Auto Group partnered with Finch Media for help with media relations in Vancouver and to spread the word about a campaign surrounding their sponsorship of Erin McLeod.
As part of their support for Erin, Destination Auto Group partnered with the West Van Soccer Club to create a youth soccer program with the Squamish Nation in North Vancouver. Twice a week, Erin coached these youth offering an opportunity to participate in a sport that they did not have access to previously, as well as teaching them that with determination they can live healthy, successful and active lives.
Finch Media conducted a media relations campaign to share this feel-good story and achieved coverage on Global Morning News, CKNW’s Simi Sara Show, and numerous online publications.