Case Study

Thunderbird Entertainment

The Ask

In 2018, Finch Media was initially contracted by Thunderbird Entertainment Group’s kids and family division (Atomic Cartoons) to develop a public relations strategy and communications program to promote a number of high-profile new development partnerships. Finch Media was then brought on as the Agency of Record for all Thunderbird Divisions in Canada and the United States to elevate awareness of the Company prior to its IPO on the TSX-V, and the business opportunities available to investors.


Throughout Finch Media’s engagement, we have taken a multi-pronged approach to secure coverage for the client in the following priority areas:


  • Top tier entertainment outlets (i.e. The Hollywood Reporter, Deadline, Variety, Kidscreen, Worldscreen)
  • International business outlets (i.e. Fast Company, Report on Business, Forbes, Business Insider)
  • National news outlets (i.e. The Globe and Mail, Toronto Star, CBC)
  • Local outlets in priority markets (i.e, Vancouver Sun, Ottawa Business Journal)
  • Thought Leadership outlets (i.e. Medium, Pivot, Thrive Global, CFO Magazine)


Over the past four years, Finch Media has successfully secured coverage in all of the client’s priority outlets, achieving more than two billion impressions in more than 2,000 publications around the world. In addition to securing media coverage to support, Finch Media has also worked to further elevate the organziation as a thought leader in the industry by pursuing multiple awards. This has included recognitions that include Thunderbird being recognized by Fast Company as one of the most innovative companies in the world, and its CEO being recognized by the Women’s Executive Network as one of the 100 Most Powerful Women in Canada.

Finch Media also collaborates regularly with Thunderbird’s partners to promote the premieres of new Thunderbird content, including with Discovery, Netflix, Disney, CBC, Corus and APTN to name a few.  Examples of Thunderbird productions Finch Media has supported include The Last Kids on Earth, Molly of Denali, Save My Reno, Highway Thru Hell and its two spin-offs Heavy Rescue: 401 and Mud Mountain.