Communicating in the Age of A.I.: Risks, Rewards & Readiness event recap

Recently, Finch Media held a panel event, Communicating in the Age of A.I.: Risks, Rewards & Readiness. This event provided a deep dive on how artificial intelligence (A.I.) is impacting the communications and public relations industries. As part of this event, Founder and Principal, Kylie McMullan, shared an overview of the results from Finch Media’s recent A.I. and communications survey and provided context around the major themes of trust and ethics around A.I., hallucinations, crisis communications, AEO and GEO, and the large training gap for employees.

Following the presentation, these industry experts shared their insights and experiences on integrating A.I. and communications:

• Kurt Heinrich, Associate Vice-President, Communications, UBC
• Pamela McDonald, Director, Communications & Education, BC Securities Commission
• Adam Salah, AI Research, SFU

The panel had a lively discussion around training the next generation of public relations professionals, ethics, and data.

A big thanks to our beverage sponsor bare Advertising and Communications.

Read more about the panel event in the AI and communications panel recap.